EXPERTISE

• 15 years experience in motion graphics

• Visual lead of countless major marketing campaigns

• Worked at large and small agencies ranging from 5-500 employees

• Former teacher at Otis, one of the top design colleges

Traditional marketing has existed in static mediums for pretty much… well forever until recent history. Now, branding is undergoing a slow evolution, integrating with live-action footage, animation, social media user interfaces, and even augmented reality.

Opening up branding to movement and animation can seem like a daunting task. Finding the “Goldilocks zone” of creating engagement without overwhelming customers can be tricky without the right insight.

I provide guidance on advancing branding and marketing to fit these new realities. This includes in-depth analysis of an organization’s current visual marketing and how it can be effectively and affordably developed. My work involves detailed proposals for alterations or overhauls to branding, adding movement and animation to engage customers, and adapting social media and web presences to foster better interactions. This can also include building digital brand guidelines and a homogenous marketing identity.

These resources benefit creatives (both freelance and in-house) as well as clients and press. They safeguard against misuse of branding elements and lay a strong foundation for the next stage of brand growth.

Branding is shifting from static mediums to dynamic formats like animation, interactivity, and augmented reality, requiring a careful balance between engagement and clarity. I provide strategic guidance, brand audits, and cohesive digital identities that protect integrity while positioning brands for future growth.