TRAILER PARK BRANDING
PROJECT
Trailer Park logo animation, refresh and slate
AGENCY
Trailer Park
ROLE
Creative Direction
Design
Animation
DATE
2020
While at Trailer Park I worked on a handful of branding projects including animating the company logo, color refresh and slate.
We stretched the pre-existing logo over various mediums, customizing it as necessary but still keeping within the brand’s loose guidelines.
A big part of this was the companies transition from red back to orange as their primary color.
DEVIL’S IN THE DETAILS
Look close at the logo animation and you can see film iconography hidden in the brush strokes.
CLEAN SLATE
Part of my work with the brand involved creating the slate the company used for half a decade.
DROPPING IN
An alternate version featuring the trailer falling into frame was made for the agency’s website.