VILLAGE ROADSHOW PICTURES REBRAND
PROJECT
Village Roadshow Pictures rebrand
AGENCY
Trailer Park
ROLE
Creative Direction
Design
Animation
DATE
2019
Village Roadshow came to us looking to rebrand their iconic logo. Last animated by yU+co to symbolize a projector, we were tasked with modernizing the logo to have a sleek yet cinematic feel.
I was able to take this project from design all the way through completion. Starting with the logo, then animation, we eventually created flat versions for use in other mediums.
The music is an orchestral version of the 1996 Village Roadshow fanfare. An in-depth history of the logo can be found on the Audiovisual Identity Database.
LOGO EVOLUTION
Although the logo and animation have been tweaked a dozen times since 1985 there have been three main versions prior to the rebrand.
LOGO IN USE
The logo first appeared on 2019's “Joker” and has been used (and customized) on Village Roadshow movies and shows ever since.