EXPERTISE

• Over 15 years working professionally in visual marketing

• Art direction of hundreds of major marketing campaigns

• Worked at large and small agencies ranging from 5-500 employees

• Former teacher at Otis, one of the top design colleges

• Advanced knowledge of creative software: Cinema4D, AfterEffects, Photoshop, Illustrator, Premiere and more

Working with creatives and navigating the labyrinth of software they use can be a challenge. I know because I’m one of them. Too often, workflow improvements get sidelined due to breakdowns in communication, misunderstandings about software, limited time, and general burnout.

My consulting offers both a left and right-brained approach to resolving these issues.

On one side, I identify specific, implementable changes in workflows, software usage, approval processes, and creative team operations. These targeted adjustments can quickly improve the speed, affordability, and quality of a visual marketing team, with many smaller changes delivering positive results almost immediately.

On the other side, I address holistic strategies for managing creatives, their time, workspace, and interactions with other departments. Misunderstandings and miscommunication often cause unnecessary conflict, and I provide tools that allow observing the creative process without disrupting it, while helping creatives communicate more effectively with their colleagues.

I help bridge the gap between creative teams and the wider organization by streamlining workflows, optimizing software use, and improving approval processes. My approach combines actionable process changes with holistic strategies that enhance communication, collaboration, and the overall creative work environment.